Find Your Style,
Find Yourself

A premium, evidence-backed style program for midlife women ready to feel visible and aligned again.

You’ve lived a lot of life, and your style has changed right along with it. Careers evolve, bodies shift, priorities move, and suddenly the wardrobe that once felt easy now feels out of step with the woman you’ve become.

You’re smart, capable and intentional in every other part of your life, yet getting dressed has turned into second-guessing, frustration and clothes that never quite feel “right.”

7 Steps to Style is an intelligent online program that helps midlife women reconnect with their style, understand what complements them, and build a wardrobe that feels comfortable, confident, and completely authentic.online 

Begin your style journey

"The way you present yourself is not a reflection of vanity. It’s how authority, credibility and self-trust are made visible to others." Imogen Lamport

Watch the Video to Discover Why Your Current Wardrobe
and Approach to Style Isn't Working

Style is not just about clothes. It’s about claiming your rightful space without apology.

and

Style is a science-based skill you can learn

Most women are never taught the foundations of style. It’s treated as instinct or something you “just know.” But true style is built on clear principles of colour, proportion and personal expression. In other words, it’s a skill you can learn.

Most of the advice out there doesn’t speak to the realities of midlife. It’s generic, trend-driven, and doesn’t account for your lived experience.

There is nothing wrong with you. You just haven’t had access to the right insight for the season you’re in.

A personal style program that teaches the science behind what works, including colour analysis and body shape analysis, gives you the clarity you’ve been missing.

When you understand the principles, style confidence becomes a natural outcome, not a guessing game.

This is exactly what the 7 Steps to Style online program was designed for.

The quiet signs your wardrobe is out of sync

Periods of change often show up in your wardrobe long before you realise it. Small shifts in your life create big shifts in how your clothes make you feel.

  • Clothes that feel frumpy or make you feel unseen
  • Purchases that never quite work the way you hoped
  • A new role calling for a different expression
  • A desire to buy with intention and care
  • Shopping feels overwhelming because nothing reflects who you are now

These experiences are shared by many women over 40. You’re not behind. You’re not doing anything wrong.

You’re exactly where you need to be.

The confidence you’ve been missing starts in your wardrobe

Imagine opening a wardrobe that feels coherent, with pieces that support rather than confuse you.  

A clearer sense of what works for you

Self-belief that grows each time you get dressed

A refined selection you love wearing

More thoughtful, sustainable choices

Simple capsule principles that make outfits easy

Calm mornings with no decision fatigue

Compliments from people who notice your presence

A renewed feeling of visibility

This is what happens when your style reflects the woman you are now.

Step into your new style

Invest in the woman you’re becoming

7 Steps to Style is designed for longevity. It gives you the tools to dress with discernment through every shift in your life. 

It gives you the perspective to make smarter choices, reduce mistakes and create a more sustainable wardrobe that evolves with you.

Your options

Investing in your style is a responsibility, not an indulgence

Best Value

One payment

$ 297 USD

Easy Payment Plan

from $97 USD per month

$ 58 USD

Choose your plan

This program is yours to return to whenever you need it, helping you grow your confidence and make intentional decisions for years to come.

The confidence you’ve been missing starts in your wardrobe

Most style advice leans on trends, quick fixes or one-size-fits-all “rules.” 

7 Steps to Style takes a more intelligent, considered approach. 

It’s an evidence-based personal style program grounded in scientific colour theory, image consulting principles and the psychology of personal expression. You’ll learn through a structured style course for women designed specifically for midlife, where your lived experience matters. 

You’ll understand why certain choices work for you, how to build a wardrobe you enjoy, and how to dress in a way that reflects your personality, your lifestyle and your values. With tools such as a personalised colour analysis program and body shape analysis, the guesswork disappears. 

This is not a makeover. You’ll never be asked to imitate anyone else. 

You’re given the insight and tools to understand yourself and to find your style with confidence.

The mind behind the method

Imogen Lamport is an internationally recognised image consultant with more than 21 years of experience working with women around the world. She is the creator of the Absolute Colour System, an award-winning educator in personal style, and a trusted mentor to image professionals globally. Her work brings together colour theory, image psychology and practical guidance to help women dress with insight and ease. What she teaches is grounded, evidence-based and designed to move with you.

Your 360° style foundation

Your 7 Steps to Style membership brings together professional image consulting, personalised analysis, and a complete style education in one refined online program. Every element is designed to give you clarity, confidence and a wardrobe that finally makes sense for your life.

Here’s the nuts and bolts of what you get when you join the program:

The Full 7 Steps to Style Proprietary Program

Workbooks and Video Tutorials Included

A complete, structured system hosted on the membership site, giving you access to every lesson, resource and tool.

Personal Colour Analysis using the Absolute Colour System 

Discover which of the 18 Absolute Colour palettes suits you best. Includes your digital palette and a mailed colour card palette for real-life shopping support.

Body Shape and Face Shape Analysis

Professional insight into your proportions, features and physical lines, so you always know what flatters you.

VIP Private Community Group

The 7 Steps to Style Sisters

A supportive group of like-minded women. Share outfits, get feedback, ask questions and find inspiration.

6 months access with optional ongoing support.

Personal Stylist in Your Pocket

Access to trained personal stylists inside the VIP community who answer your outfit questions, help refine your choices and guide you when you feel unsure.

Plus, Even More Support Inside Your Membership:

   ✔ The option to purchase a full-colour swatch of 50 colours, including identification of your signature shades

  ✔ Imogen’s professional opinion on your body shape for precise, personalised guidance

  ✔ The ability to move at your own pace, in your own time

 ✔ Unlimited lifetime access to all program materials and any future updates

Bonus resources for more confidence

Alongside the core 7 Steps to Style program, you gain access to a set of premium extras designed to deepen your learning and elevate your results.

Bonus 1: Colour Masterclass 

A richer exploration of colour, contrast and personal expression. Learn how to use your personalised palette with confidence and create colour combinations that feel harmonious and intentional.

Bonus 2: Hair and Makeup Masterclass

Professional guidance on choosing flattering hairstyles, colours and makeup. Clear, practical techniques you can use every day to enhance your natural features.

Bonus 3: Eyewear Masterclass

A focused lesson on selecting eyewear that works with your lines, colouring and personality. Ensure the frames you choose support your style rather than compete with it.

Bonus 4: VIP Access and Lifetime Learning

Six months of full VIP access, including the community, live Q&A support and trained stylists. After this period, you receive lifetime access to all course materials, so you can revisit and refine your style as your life evolves.  You also have the option to choose a monthly membership after your first six months to retain access to the VIP Community where you get our Personal Stylist Support and Live Q&A session support.

Get instant access

The system that brings your style into focus

7 Steps to Style is a personal style program that offers clear, practical direction. Each step builds on the one before it, creating a complete style course for women who want lasting clarity.

Step 1: Your personality

Discover your style personality and learn how to express it with intention.

Step 2: Your body

Self-belief that grows each time you get dressed

Step 3: Your colours

Receive your personal colour palette and learn how to use colour in a way that enhances your presence.

Step 4: Your lifestyle

Identify what you need to show up at your best in the life you live now.

Step 5: Your wardrobe

Streamline what you own, release what no longer works and build a foundation that supports your everyday life.

Step 6: Your style

Bring everything together to create outfits that feel authentic, cohesive and aligned with who you are.

Step 7: Your values

Understand your shopping habits and learn to make sustainable, intentional choices that support your long-term style.

When style begins to feel like you again

“It’s been game-changing for me.”

“The surprise bonus was the personality and values. I thought I was pretty solid there, but unpacking those concepts took my style to another level. 7 Steps is a fantastic program.”
— Sara Kimmel, USA

“It feels so much more comfortable and I’m getting heaps of compliments.”

“My wardrobe used to be all dark and blazers. Now I’m really enjoying my natural hair and lighter look. Plus, I can see that my new style and wardrobe will move me forward into the next stage of my life.”
— Vicki, Australia

“You cannot underestimate the feeling of freedom this gives you.”

“I love the fact that I now feel confident to go and look for clothes with the knowledge that it is fun as opposed to stressful and annoying. I love knowing my body type and my colours. I love that I know how to build capsules and travel light.”
— Joleen Wake, UK

“Since improving my style, I got promoted.”

“People at work commented on how comfortable in my skin I seemed to be. I love packing for vacations and shopping for my wardrobe.”
— Mary, Australia

“It’s the best investment I have ever made.”

“7 Steps to Style is worth every penny. It is the best investment in image and appearance I have ever made. It has saved me not only money and time, but also has been invaluable in improving my self-confidence and style.”
— Margaret Ng, United States

What you might want to know before you begin

As women, we tend to put ourselves towards the bottom of the list. It’s no wonder you hesitate before investing in yourself.

Most women who join 7 Steps to Style feel the same way at first. They’ve spent years focusing on everyone else, and suddenly they’re wondering whether they’re “allowed” to choose something that supports them.

Here are the questions that come up most often, along with what may help you decide.

“Is it selfish to spend money on myself?”

It’s not selfish to want to feel aligned and self-assured. When you learn how to dress confidently and understand what truly works for you, you save money, reduce waste and make more sustainable choices. 

This program will support you now and for many years to come.

“I don’t have time.”

7 Steps to Style is an online style program you can work through at your own pace. You don’t need large blocks of time. 

Small, measured steps create lasting clarity, and you’ll feel the benefits every time you get dressed.

“What if it doesn’t work for me?”

This isn’t generic advice or trend-based guidance. 

You receive personalised colour analysis, body and face shape insight, and personal styling support online. The online program adapts to your life, your preferences and the chapter you’re stepping into. 

Are you giving yourself the permission to make your style one that gives you the confidence and credibility you desire?

7 Steps to Style is designed for longevity. It gives you the tools to dress with discernment through every shift in your life. 

It gives you the perspective to make smarter choices, reduce mistakes and create a more sustainable wardrobe that evolves with you.

Your options

Best Value

One payment

$ 297 USD

Easy Payment Plan

from $97 USD per month

$ 58 USD

Choose your plan

This program is yours to return to whenever you need it, helping you grow your confidence and make intentional decisions for years to come.

Is 7 Steps to Style right for you?

This program is for women who want to feel anchored in their choices and how they present themselves.

This is for you if you want to:

Find your style and understand why certain clothes work

Build a sustainable wardrobe and stop wasting money

Follow a personal style program rather than trends

Receive personalised colour and body shape guidance

Feel aligned with how you show up every day

This is not for you if you want to:

Follow quick trends or makeover shortcuts

Be told exactly what to buy without learning

Use a one-size-fits-all approach

Avoid an online style program or self-paced learning

The next chapter of your style starts here

You deserve to feel in harmony with what you wear. 

When you understand what suits you and why, getting dressed becomes simple. Your choices become more intentional. Your wardrobe becomes more sustainable. And the act of getting ready becomes something you look forward to.

This is your opportunity to step into clarity, presence and a style that finally feels completely your own.

Get instant access

FAQs

Your most frequently asked questions answered ...​

Absolutely not!  Style is not about size or shape  (or age) you can be stylish at any size and in fact I’ve discovered that when you improve your style and start dressing in harmony with the body you have today, you’ll find that people assume you’ve lost weight as you just look better.

Plus I teach you how to become a style magician, with my insider secrets of how to use illusion and distraction.

And if you are on a weight loss journey, you still need to get dressed in the meantime, you want to be celebrating the body you have today, and we can reassess your body in the future when it changes.  So don’t wait until you’ve dropped that weight as you want to look stylish right now as it will give you more confidence today.

Your age is irrelevant (just like your size and shape) and we have members across all age groups from 20s through to 70+ and at all stages of their life.  Young mothers to grandmothers and everything in between.

No matter where you are in life, defining your style, for the woman you are today, will raise your self-esteem and improve your confidence and I think it’s an essential life skill that most of us were never taught and sadly it has caused so many women so much angst.

There is no better time for you to take control of your image and define your authentic personal style.

You have 7 Steps to Style online program for life!  Yes, that’s right.  You never lose access to the materials and we add new materials year on year which you can refer to anytime.  You can work through the program at your own pace, leave it when you’re too busy, then revisit it again whenever you like.

Plus I’ve discovered that it’s the smart, busy women who put themselves last who end up wasting more and more money on the wrong clothes, when in a few short steps they could discover what really works and take out that pain and frustration of shopping.  As an added bonus of the program – you’ll also get better at shopping and it’ll free up more of your precious time to do the things you’d rather be doing!

The VIP Community Group is a completely OPTIONAL benefit of the program.  You can choose to be in it or not.  There are some who have chosen to participate in the group (and may even have a false name) as the feedback and interaction is priceless!

That said, there are many who have gained great benefits from doing the program without joining the VIP Community Group.  We have many members who choose to work through the program by themselves and get great value from the feedback in the monthly Q&A sessions on Zoom.  It’s up to you!

Ways of getting your style and colour questions answered include the VIP community where you’ll also get input from our Personal Stylists (who have been trained by Imogen) and also our monthly Q&A sessions on Zoom with Imogen herself.  You don’t even have to be there live as you can pre-submit questions and watch the replay afterwards.  All our replays are topic and timestamped so you can easily find the answers to your specific questions too!

7 Steps to Style is not about shopping.  Its aim is to help you get the most value from your existing wardrobe,  in fact, we recommend overdying clothes you own to your colour palette and making alterations where possible, rather than throwing everything out and thinking you have to buy lots of new clothes.

Sometimes with just a few tweaks to your existing garments makes them into much more flattering pieces.

Many of our members love to thrift shop as well.  What I know is that when you learn what I teach you in this program, you make much better shopping decisions and so many of the 7 Steps to Style members tell me that they shop way less than they ever used to as they now realise that there isn’t anything they really need or love or that is right for them and their up-leveled style and this saves them money year on year.

Did you spend more than $297 on clothes and accessories in the past year?  How about the past 5 or 10 years?

Do you know how much you’ve spent on clothes that weren’t flattering and that didn’t make you feel great and look fantastic?

According to statistics,  women waste way more than $297 per year on clothing and accessories and this program is here to help you use what you already own better, discover why you love what you love and don’t wear the pieces you’ve already bought and don’t work for you and not make the same mistakes again.

Our members say that the cost of the program is a drop in the ocean compared to what they have wasted in the past.

Educating yourself is never a waste of money and this program promises to save you money for the rest of your life as you stop making the wrong purchasing decisions.

Did you know that according to the US Bureau of Economic Analysis and Labor Statistics, in 2015 the average American woman spent $1818 per year on clothes and doesn’t wear 51% of her wardrobe?   And the average British woman spends £1042 per year and Australian women $1050 and Canadians around the same.

This means most likely you are wasting over $900 per year on the wrong clothes (and that adds up to over $9000 every 10 years).

In Australia in 2025 it was estimated that women spend on average $2500 per year on clothing.

The global women’s apparel market is worth over $1.05 trillion per year!  This is all of us buying and buying clothes without a strategy.

Your investment of $297 for lifetime access to 7 Steps to Style program will save you so much money over the coming years.297

We have a payment plan available:

  1. 6 monthly payments of $58 USD per month

Once you have committed to the payment play you have committed to paying for the entire duration of your payment plan (this is not a subscription that you can cancel anytime).

Your credit card or Paypal account will be debited each month of your payment plan for the duration of that payment plan.

Read our 7 Steps to Style Privacy Policy, our Refund Policy and Terms of Use here.

As you have the course materials forever –  you can revisit them at any time and the program includes the information you need for every body shape, so you can easily find out what works for your shape, even if it changes.   I’ve currently got members in the program who have been revisiting it since I first launched it in 2014. The reason I give you lifetime access is that I know that bodies, colours, and personal style change over time and that style is a journey (not a destination).

Even if you’re in a time zone where it means that the Zoom is in the middle of the night, or when you’re at work, it doesn’t matter, as you are encouraged to presubmit your questions with photos so that Imogen can answer them for you even if you can’t be there live!

Every Q&A session is recorded and the replay is hosted on our member website to watch at a time convenient for you. Plus you get access to our ENTIRE LIBRARY of previously recorded Q&A sessions which are all topic and timestamped so you can fast forward to parts you want to watch, as often someone else may have asked the same or a similar question to you so you don’t even have to wait until the next session.

There is so much value in the Q&A recording library, that many members who have no questions turn up month after month to watch live as they get value from others’ questions.

If you choose to purchase the full colour swatch of 50 colours, and then have Imogen select your Signature Colours – the investment (including postage) is $80USD to anywhere in the world.  There is an option when you are purchasing the program at the View Cart stage where you can choose to pre-purchase your swatch for $60USD.

To login and find your content, you will need to login to the Inside Out Style Member website.

Once you are logged in, your content will be available.

Please email me with your questions and I’ll get back to you as soon as I can!

Once you sign up, you’ll be emailed a username and password to login and start on your 7 Steps to Style journey straight away.

Don’t forget to check your spam/junk/promotions email folders if you can’t find the email – and do email us for tech support if for some reason it hasn’t arrived within 30 minutes (that means the tech gremlins have got it and we need to look into the issue).

Please also be aware that our tech support may be in a different time zone to you, so your email may come while we’re sleeping, but we’ll get onto solving the problem as soon as we can.

Invest in the woman you’re becoming

7 Steps to Style is designed for longevity. It gives you the tools to dress with discernment through every shift in your life. 

It gives you the perspective to make smarter choices, reduce mistakes and create a more sustainable wardrobe that evolves with you.

Your options

Best Value

One payment

$ 297 USD

Easy Payment Plan

from $97 USD per month

$ 58 USD

Choose your plan

This program is yours to return to whenever you need it, helping you grow your confidence and make intentional decisions for years to come.